Unlock unified household-level intelligence across fixed and mobile networks with Mobileum. Drive targeted acquisition and upsell with real-time actionable insights.
Mobileum's Household Analytics & Actionable Insights provides Communications Service Providers (CSPs) with a unified household view—grouping all devices connected to a single fixed broadband circuit, regardless of mobile provider—of subscriber behavior across fixed and mobile networks. Using advanced device matching technology to identify and correlate devices across both network types, CSPs can accurately detect usage patterns and even competitor SIMs, enabling targeted acquisition, cross-sell, and upsell campaigns at the household level.
Traditional subscriber data is siloed and incomplete. Household Analytics & Actionable Insights bridges the gap, enabling CSPs to launch targeted acquisition campaigns—marketing initiatives aimed at attracting new customers or devices—by revealing mobile devices using competitors’ SIMs on their broadband. This visibility helps increase ARPU (Average Revenue Per User), grow market share, and reduce churn through informed, data-driven marketing.
Identify non-subscriber devices on your network and convert them into new customers.
Get a unified view of household activity across fixed and mobile networks.
Increase campaign ROI with precise, household-level segmentation.
Map all connected devices — even those with no SIM — per household.
Spot competitor SIMs in your network and trigger acquisition.
Export household-level lists for campaign activation.
Leverage Crypto-ID to protect subscriber data while enabling marketing.
Used by 1,000+ CSPs to unlock data value
One platform to unify, analyze, and monetize
Turn insights into new revenue — fast and in real time
From 5G to IoT, transform usage into business growth
Extend your network’s global reach with Mobileum’s Roaming Hub Partner Management. Activate Multi-IMSI capabilities, reduce wholesale roaming costs, and deliver seamless VoLTE and eSIM connectivity for uninterrupted subscriber experiences.
