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In Customer Experience Management / Customer Experience Management for Public Events

Event Analytics & Usage Behavior: Usage Behavior Insights for Public Events

Mobileum's Event Analytics & Usage Behavior delivers real-time usage insights to help CSPs boost service quality, reduce churn, and enhance experiences at mass events.

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Event Analytics & Usage Behavior
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Product Overview

What it is...

Event Experience Intelligence

Mobileum’s Event Analytics & User Behavior empowers Communication Service Providers (CSPs) to analyze usage behavior and deliver superior subscriber experiences during public events. The platform collects granular, time and location sensitive data, mapping how subscribers interact with applications and services in high-density venues.

and why it matters...

Understand Usage at Scale

When large crowds gather for a concert or match, understanding app preferences, session quality, and experience trends becomes critical. Mobileum provides live insights into service quality and application usage, helping CSPs personalize services, retain customers, and convert network intelligence into competitive advantage.

Industry Challenges

Elevate Subscriber Experience at Mass Events

1
  • Massive network demand during events like the Eras Tour (28.9 TB/day) and NFL 2024 (37% YoY data surge) strains capacity and degrades service
2
  • Experience dips go unnoticed without real-time visibility into when, where, and how app usage or connectivity declines
3
  • Manual interventions fall short, delaying response and increasing the risk of churn during critical service moments
4
  • Mobile operators lack tools to act on real-time usage behavior, making it difficult to prevent service degradation and protect customer experience during high-impact events
Key Product Features

Event-Boundary Data Isolation & Subscriber Rating

  • Filter experience data by location and time boundaries
  • Benchmark usage and experience across recurring events
  • Monitor SRS (Service Rating Scores) to classify experience as bad, poor, fair, good, or excellent
  • Drive proactive experience tuning across future deployments

Event-Oriented Network Optimization

  • Pinpoint degraded user experiences from overloaded cells
  • Enable dynamic reallocation of capacity during app peaks
  • Align radio plans with usage expectations
  • Use live subscriber feedback to adjust traffic policies mid-event

Multi-Dimensional Insights

  • Time Range:
    Access up to 100 days of historical data for deeper analysis and trend insights.
  • Time Granularity:
    Get data visibility down to the minute.
  • Service Rating Score (SRS):
    Track service quality via SRS (bad to excellent).
  • Location Insights:
    Derive location and network behavior insights from CGI data.
  • Dimensions, Key Metrics and KPIs:
    Throughput (UL/DL), volume, latency, RAT breakdown.

Explore Subscriber Insights in Real Time for Seamless In-Event Experience

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Key Benefits

Key Benefits

8

Boost
ROI

Track campaign impact with measurable usage data.

9

Increase Retention

Deliver reliable service when it matters most.

10

Lower Complaints

Resolve congestion issues with precise interventions.

Product Spotlight

Product Spotlight

11

Granular View

Monitor data by application, service, or RAT.

12

Precision Metrics

Access latency, packet loss, session success.

13

Time-Flex Analysis

View insights with minute-level granularity.

14

Smart Benchmarking

Compare year-over-year event performance.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • AI-Driven Experience:

    Predict, personalize, and resolve in real time

  • End-to-End Visibility:

    Monitor journeys across voice, data, apps, and devices

  • Proactive, Not Reactive:

    Fix issues before they impact your customers

Optimize Crowd Experience with Real-Time Analytics

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